The U.S. Cotton Trust Protocol, a new industry-wide sustainability program, is encouraging U.S. cotton producers to enroll before the upcoming crop season. The program sets quantifiable and verifiable goals for sustainable cotton production in the United States, and it delivers key sustainability metrics for brands and retailers. Craig Brown, Vice President of Producer Affairs for the National Cotton Council, joins us to talk about the program’s value not only to cotton producers but also to customers of U.S. cotton.