This week at the Amarillo Farm and Ranch Show in Amarillo, Texas, cotton farmers will participate in the inaugural “Cotton U” program. The event, presented by High Plains Journal, features a keynote address from Craig Brown, the Vice President of Producer Affairs for the National Cotton Council. Brown is expected to share information on the U.S. Cotton Trust Protocol, the Council’s new sustainability initiative. We caught up with Craig Brown to talk about what the protocol can do for producers and the U.S. cotton industry as a whole.