Implementation is underway for the U.S. Cotton Trust Protocol; an integrated data collection, measurement and verification procedure that will document U.S. cotton production practices and their environmental impact. The data is intended to benchmark farmers’ gains towards the industry goals and will provide the global textile supply chain additional assurances that U.S. cotton is produced in a responsible manner. Ken Burton, Executive Director of the sustainability protocol, joins us to talk about how the program was formed and how cotton producers can enroll this summer.