Broadcast Newsline: April 13, 2007

As the U.S. cotton industry is trying to find its place in the world market it needs to meet the competition head on.

This week’s Cotton Newsline is 3 cuts.  All cuts are Dr. Andy Jordan, consultant for the National Cotton Council.

Suggested introduction cut 1:
As the U.S. cotton industry is trying to find its place in the world market it needs to meet the competition head on. Dr Andy Jordan, a consultant for the National Cotton Council, says the only way the industry can do that is to be innovative and continue the vision of past leaders.

Suggested introduction cut 2:
According to Jordan the U.S. cotton industry needs to continue to conduct research to improve fiber characteristics.

Suggested introduction cut 3:
Jordan is convinced that U.S. cotton will maintain its market share if it meets the challenges of continuing research.

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