Cotton Newsline: July 21, 2021

In a period of ever-greater supply chain scrutiny and a growing demand for transparency, the U.S. Cotton Trust Protocol is setting a standard for more sustainably grown cotton. The Trust Protocol underpins and verifies U.S. cotton’s progress through sophisticated data collection and independent third-party verification. Sam Lythgoe, the client lead for the U.S. Cotton Trust Protocol at Hill + Knowlton Strategies, joins us to talk about the latest brands and retailers who have joined the program.