Today's Cotton Newsline is 3 cuts. All cuts are Rob Miller, Global Marketing Director for Cotton Council International.
Suggested Introduction 1:
The Cotton LEADS™ program is committed to continuous improvement in farm production practices, environmental stewardship and the sharing of best practices information throughout the world's cotton producing countries. Since its October launch, the program continues to gain momentum along the global textile supply chain. Rob Miller, Global Marketing Director for Cotton Council International (CCI), joins us today to provide an update on the program and its newest partners.
Suggested Introduction 2:
Miller explains what attracts customers to the program.
Suggested Introduction 3:
In closing, Miller provides some clarity on sustainability and traceability and what exactly those terms mean.