Broadcast Newsline: April 23, 2010

This week’s Cotton Newsline is 5 cuts.  All cuts are Mark Lange, president and CEO of the National Cotton Council.

Suggested Introduction 1:
To position itself for the 21^st Century, the U.S. cotton industry is examining itself from field to fabric.  National Cotton Council President and CEO, Mark Lange, says an in-depth understanding of the fiber’s lifecycle is vital for the industry to continue thriving in the 21^st Century.

Suggested Introduction 2:
The Cotton Foundation, National Cotton Council, Cotton Council International and Cotton Incorporated have begun studying three major areas of work.

Suggested Introduction 3:
Lange says the group is working with PE Americas, a recognized leader in the field of LCI collections and lifecycle analysis tool development.

Suggested Introduction 4:
According to Lange this analysis will aid retailers and brands concerned with their environmental foot print, to look more closely at where they are sourcing their products.

Suggested Introduction 5:
Lange also points out that this analysis will allow close examination of competing products.

Suggested Conclusion:
Lange says this work will use science to help reinforce what we already know about U.S. farmers - they live where they grow their products and are protecting the land by engaging in sustainable and renewable production.