Broadcast Newsline: March 3, 2004

J. Berrye Worsham, president and CEO of Cotton Incorporated, discusses the Fellows Program and Super Lure technology.

Cotton Incorporated’s Fellows Program and Super Lure initiative are continuing to gain momentum and success, according to J. Berrye Worsham, president and CEO of Cotton Incorporated.

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A direct result of Cotton Incorporated’s Variety Improvement Initiative launched in 2000, the Cotton Incorporated Fellows Program is producing the next generation of cotton breeders.

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Worsham explains key factors that are influencing the Fellows Program’s success.

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The pheromone technology behind Super Lure was created by Dr. Gerald McKibben at Mississippi State University through Cotton Incorporated funding. Worsham explains why the Super Lure’s implementation rate has steadily climbed.  

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According to Worsham, several boll weevil eradication programs are planning to add Super Lure technology to their acreage.

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