NCC President/CEO Mark Lange is interviewed by radio farm broadcaster Randall Weiseman.
The National Cotton Council placed a high priority on communicating the U.S. cotton industry's priorities to legislators, government officials and other key public leaders. That included arranging interviews with industry leaders and staff and issuing news releases and radio news lines on activities ranging from farm bill development and trade negotiations to numerous regulatory and environmental issues.
The NCC continued as an in-kind supporter of America's Heartland, the award-winning national television series celebrating American agriculture. The series, in its eighth season and aired on public television and the RFD-TV cable and satellite channel, educates consumers about the origins of their food, fuel and fiber.
In addition, the NCC continued its participation in the U.S. Farmers & Ranchers Alliance. It and the AgChat Foundation are committed to facilitating meaningful conversations with Americans about how food and fiber is produced to ensure American agriculture's the long-term success.
As part of the NCC’s contamination prevention initiative, a poster was distributed to gins that emphasized and demonstrated the proper handling of round module wraps.
The NCC escalated use of its website, www.cotton.org, to disseminate information to its members to help them compete in the global marketplace. For example, the NCC created a 2012 Farm Bill section on its website at www.cotton.org/issues/members/farmbill/2012/index.cfm where testimony, analyses, talking points and other important documents were posted to assist members in tracking and in communicating industry priorities on that important legislation.
A number of technical documents were developed and posted on the NCC's site, ranging from lint contamination prevention materials to backgrounders for helping explain the Oil Spill Prevention, Control, and Countermeasure ProgramPlan. The NCC also updated its materials for helping producers manage weed resistance, including the production of a new video. Other videos were posted on such topics as boll weevil eradication while videos were initiated on such key issues as lint contamination prevention.