The cottonseed crushing industry has been undergoing change in both technology and marketing. Technological changes, such as solvent extraction, miscella refining, instrument control and the use of expanders have evolved over a number of years, allowing the industry to reduce costs and offer better products. Innovation in marketing has generated renewed interest in cottonseed products among industrial users, particularly cottonseed oil. Recent technical advances in other industries point to a longer range potential for dramatic changes in cottonseed processing techniques that could significantly enhance the qualities of both oil and meal, allowing the mills to compete in market segments not available to us now.