Aim^TM (carfentrazone-ethyl) is a new PPO discovered by FMC Corporation that is registered for use in corn (field & sweet), grain sorghum, soybeans, rice, small grains, and for burndown use. The product is characterized by rapid weed control activity that offers other advantages such as a novel mode of action, no soil residual or carryover, activity on Roundup Ready^R volunteer cotton, and no systemic off-target potential. Aim^TM received federal registration in 2001 for use as a post-directed herbicide and as a harvest aid in cotton. Multi-year research trials have shown significant activity in a post-directed or shielded spray use pattern for the control of key weeds with the product used alone or in an additive combination with other cotton postemergence herbicides. Results from research trials and late season commercial use showed Aim^TM has a proven fit in cotton postemergence weed control programs as well as in other cotton use patterns such as preplant burndown and defoliation.