Deltapine Seed, a separate operating division of Delta and Pine Land Company, evaluated studies on its elite varieties for the Mid-South in an Ultra Narrow Row Cropping (UNRC) environment. The UNRC concept has renewed interest in the Mid-South with the prospect of yields equal to or better than conventional cotton while potentially reducing production costs. Deltapine Seed's objective is to provide crop management information to maximize yields and profits on its varieties. Plant mapping recorded the environmental impact on the architecture and retention of the cotton plant. Yield data and fiber traits were determined with monetary values applied.