COTTON USA Shines at Paris Trade Shows
While continuing to showcase its "Love My Cotton" global advertising campaign, COTTON USA delivered US cotton sourcing assistance to major apparel industry players at the Texworld and Première Vision trade shows in Paris, France. The shows, representing the largest combined exhibition of the world's apparel manufacturers, attracted approximately 75,950 visitors from 120 countries, with a total of 2,869 exhibitors from more than 60 countries.
COTTON USA exhibited with Supima at Texworld and jointly exhibited with Cotton Incorporated at Première Vision. The trade shows provided a venue for COTTON USA to promote US cotton and its global marketing and licensing program. Four companies from different countries expressed interest in becoming COTTON USA licensees. Additionally, 24 COTTON USA-licensed mills from China, Hong Kong, Indonesia, Korea, Pakistan, Thailand and Turkey displayed their products at Texworld.
In addition to sourcing support and COTTON USA licensing, information was made available on the Cotton LEADS™ program and on global developments in the cotton and apparel sectors. Various segments of the cotton textile supply chain met, and COTTON USA helped buyers and manufacturers looking for cotton garments and cotton yarn suppliers to identify new business contacts.