Today’s Cotton Newsline is 2 cuts. All cuts are Sam Lythgoe, the client lead at Hill + Knowlton Strategies for the U.S. Cotton Trust Protocol.
Suggested Introduction 1:
In a period of ever-greater supply chain scrutiny and a growing demand for transparency, the U.S. Cotton Trust Protocol is setting a standard for more sustainably grown cotton. The Trust Protocol underpins and verifies U.S. cotton’s progress through sophisticated data collection and independent third-party verification. Sam Lythgoe, the client lead for the U.S. Cotton Trust Protocol at Hill + Knowlton Strategies, joins us to talk about the latest brands and retailers who have joined the program.
Suggested Introduction 2:
Lythgoe goes on to explain the rising importance and meaning of sustainability to consumers.
Suggested Outro:
For more information on the U.S. Cotton Trust Protocol, please visit trustuscotton.org