Broadcast Newsline: December 9, 2020

Cotton Council International (CCI) and the U.S. Cotton Trust Protocol conducted their first-ever virtual tour for brands and retailers.

Today’s Cotton Newsline is 1 cut. It features Stephanie Thiers-Ratcliffe, Director of European Brands and Retailers for Cotton Council International.

Suggested Introduction 1:

Cotton Council International (CCI) and the U.S. Cotton Trust Protocol conducted their first-ever virtual tour for brands and retailers. Over the course of four sessions across two days, more than 250 participants from brands and retailers had the opportunity to learn and ask questions about sustainable cotton growing, ginning, classing, agricultural technology, verification, and the Trust Protocol. The tour featured videos about cotton production, grower interviews, a map that highlighted the U.S. Cotton Belt, and live Q&As with growers, ginners, classers and sustainability experts. Stephanie Thiers-Ratcliffe, Director of European Brands and Retailers for Cotton Council International, joins us with more details from the tour.

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