Broadcast Newsline: October 18, 2013

The National Cotton Council and its export promotion arm, Cotton Council International, have joined with Cotton Australia and Cotton Incorporated as founding members of COTTON LEADS -- an initiative aimed at raising awareness of the responsible growing practices among U.S. and Australian cotton producers.

Today's Cotton Newsline is 4 cuts. All cuts are Bill Norman, Vice President of Technical Services for the National Cotton Council.

Suggested Introduction1:

The National Cotton Council and its export promotion arm, Cotton Council International, have joined with Cotton Australia and Cotton Incorporated as founding members of COTTON LEADS -- an initiative aimed at raising awareness of the responsible growing practices among U.S. and Australian cotton producers. Bill Norman, Vice President of Technical Services for the National Cotton Council, starts us off today by explaining the decision to partner with Cotton Australia.

Suggested Introduction 2:

Norman explains exactly how the program is designed to work.

Suggested Introduction 3:

U.S. and Australian cotton users can take confidence in the COTTON LEADS core principles.

Suggested Introduction 4:

Helping businesses along the cotton supply chain with their sustainability goals is something that is important to Norman.

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