There is more potential for good economic management of pink bollworm in southwestern desert cotton production area than at any previous time. Area wide management based on pheromone technology has been more cost effective than any other intervention technology applied on a field by field basis to date. In the Imperial Valley, extremely stringent cultural control systems have been so successful that sterile insect trials have been initiated using relatively low numbers of sterile moths. First year results are promising. New technology which affects not adult activity but larval survival during the growing season are extremely promising. Transgenic cotton's use carefully integrated with the tactics now used against adult populations may make eradication a very cost effective option. This option is worth consideration.