Willingness of Cotton Producers to Subscribe to a Computerized Meso-Scale Weather Network

Phil Kenkel and Kim Anderson


Oklahoma's real-time, meso-scale weather network provides the potential to substantially improve the weather information available to cotton producers. A recent survey of cotton farmers and other agricultural producers examined their perceptions of the usefulness of weather information. Their willingness to pay for improved weather information was elicited using the technique of contingent valuation. The results indicated that cotton producers have an above average interest in weather information. Cotton producers were also willing to pay slightly more than other producers to receive more accurate, more timely, weather information. Cotton producers were particularly interested in information relating to planting conditions and forecasts of the degree-days until harvest. However, they were willing to pay less than $10/month to receive this type of improved weather information.

Reprinted from Proceedings of the 1994 Beltwide Cotton Conferences pp. 512 - 515
©National Cotton Council, Memphis TN

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Document last modified Sunday, Dec 6 1998