Researchers associated with development and testing of cotton varieties, as well as farmers themselves, are often unsure about the relative profitability of the various cotton varieties available to the farmers. This uncertainty results because the value of production is affected by several fiber quality variables as well as yield. A model for estimation of the premiums and discounts associated with the various lint quality factors and the resulting per acre value of the yields and quality associated with various cotton varieties is presented. The results of the model using price data for the West Texas market are presented to illustrate the application of the procedure.