The National Cottonseed Products Association has embarked upon a promotion campaign for cottonseed oil which has a major influence on the value of cottonseed. Since snack food manufacturers prefer cottonseed oil in many products, they are the first target in an advertising blitz. The American consumer is also targeted to build a greater awareness of cottonseed oil as one of the healthful domestic vegetable oils. Keeping the cotton industry informed and joining 'Grown and Made in the USA" efforts are also important. Feed and industrial products continue to receive market support from the NCPA.