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The Dynamics of Cotton in the U.S. Retail Market

Melissa R. Bastos, Kimberley S. Kitchings, and Mark A. Messura

ABSTRACT

Apparel and home fabrics are the largest end uses for cotton, representing 82% of finished cotton products. From a year ago, sales of cotton-dominant apparel have had strong growth for men and women of all ages. Cotton's presence is also strong in home fabrics products at retail, denoted in Cotton Incorporated's Retail Audit. In conjunction with retail findings, attitudinal research indicates cotton is important when consumers make their purchasing decisions.





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Document last modified April 16, 2003