ABSTRACT

The San Joaquin Valley, where over 95% of California's total cotton production is centered, has enjoyed a long history and good reputation for producing consistent and dependable supplies of high quality premium priced cottons. The cotton industry there has been built around this concept. A lot of time, a lot of money and a lot of effort has gone into the shaping and molding of this proven approach over many years. Our reputation for high quality cotton has been the foundation of our past successes and without a doubt, California's future in the cotton business depends on our commitment to maintain and protect this reputation.