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Process Technology and Markets of Eco-Labelled Cotton Products

Marion Tobler


 
ABSTRACT

European Markets show an enhanced awareness and preference for eco-products both in the food and textile sector. A large variety of labels and trademarks for the product and the cotton used make it difficult for the consumer to choose since the added value is not communicated appropriate. New regulations for specific marks like "bio" and "oekologisch" (organic) in many European countries force companies to study legislation in eco-labeling before using a trade mark for their products. Environment performance including process technology applied and limits for harmful substances varies in the individual labels and therefore promote unfair competition. Actually there are two attempts for international standardization indicating different levels of environment performance. Such standardization could help consumers and entrepreneurs as orientation. On the other hand some eco-textiles with traditional brand names are very successful. Increasing growth rates in European import of organic cotton indicate a possible coming out of the niche production. This seams feasible if the markets reach further milieus than the alternative with their eco-products. However, the products have to show additional values than environmental friendliness.



Reprinted from Proceedings of the 1999 Beltwide Cotton Conferences pp. 232 - 236
©National Cotton Council, Memphis TN

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Document last modified Monday, Jun 21 1999