The BASIC Pest Management Innovators Work Group tests and disseminates innovative ideas in cotton pesticide use reduction in the northern San Joaquin Valley of California. The work group does this through an organized outreach program made up of cotton farmers, pest control advisors, agronomists, and farm advisors and researchers. The Work Group documents the efficacy and suitability of alternative insect and weed management options in the cotton production system by testing and monitoring techniques that significantly reduce or eliminate agrochemical use. The BASIC Pest Management Innovators Work Group can serve as a model for organizing similar cotton work groups in other San Joaquin and Sacramento Valley cotton regions.