Sure-Grow Seed, Inc. has developed one new early- to mid-maturity conventional variety, and two new mid- to full-maturity conventional varieties to be introduced in the 1998 season. Sure-Grow 821 is an early- to mid-maturity cotton developed by Dr. Bob Bridge at Leland, MS. Sure-Grow 180 and Sure-Grow 248 are two mid- to full-maturity cottons developed by Dr. Bill Sappenfield, Terry Weesner, and staff at Maricopa, AZ. Sure-Grow 821 is the most widely-adaptable of the three, with a maturity very similar to that of Sure-Grow 501. It has very high seedling vigor, and has performed well in variety trials across the belt. Sure-Grow 180 and Sure-Grow 248 are well-adapted to areas where full-season weather typically translates into higher yield potential. These varieties have performed very well in AZ, TX, LA, AL, FL, GA, and SC.