This paper investigates the price premiums and discounts paid by U.S. textile mills for different cotton quality attributes. The study examines the pricing of cotton from four different growing regions: South, Southwest, San Joaquin Valley, and other Western cotton for the 1994-1996 period. Data were collected from eleven textile mills and marketing cooperatives. Hedonic price analysis was used to examine the price-quality relationships. Results showed that fiber attributes affected cotton price in the four regions differently.