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Proportions of the Retail Dollar Received by Cotton Industry Segments: Selected Consumer Goods

Jane Bondurant and Don Ethridge


A large amount of variation exists in the size of marketing margins across industry segments for cotton end-products. The principal finding in this study is that the share of the retail dollar tends to increase as cotton moves through the marketing channel and accumulates value from processing, manufacturing, and distribution services. Although there are differences in the retail dollar distribution among different cotton finished goods, it is estimated that the retail segment consistently receives over half of the final retail value of these products.

Reprinted from Proceedings of the 1998 Beltwide Cotton Conferences pp. 306 - 311
©National Cotton Council, Memphis TN

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Document last modified Sunday, Dec 6 1998