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The Denim Market and Cotton Demand

M.A. Messura and D. McLaren


The aim of this paper is to explore the relationship between denim production and U.S. mill consumption. Denim has long been regarded as an important cotton product and denim apparel, because of a surge in its popularity over the last two decades, is a crucial end-use for cotton. It is through examination of the denim market that an understanding of the influence of consumer preference on the demand for raw cotton can be found.

Reprinted from Proceedings of the 1998 Beltwide Cotton Conferences pp. 301 - 303
©National Cotton Council, Memphis TN

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Document last modified Sunday, Dec 6 1998