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Business Strategies in a New Cotton Market

Carl G. Anderson


Provisions of the 1996 Farm Bill have turned the cotton industry's focus on business strategies that improve efficiency and productivity. Lower production and marketing costs are important to maintain cotton acreage near current levels. The goal is to hold production costs under 70 cents per pound and to substantially reduce marketing costs. Cooperation and teamwork by all businesses associated with the cotton industry is essential for keeping an internationally competitive industry.

Reprinted from Proceedings of the 1998 Beltwide Cotton Conferences pp. 280 - 281
©National Cotton Council, Memphis TN

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Document last modified Sunday, Dec 6 1998