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Wrinkle Free Cotton - an Overview

Joe Don Long


 
ABSTRACT

Many people have perceived the wrinkling associated with 100% woven cotton apparel as an annoying problem and one that lead them, as consumers, to purchase apparel made with blends of polyester and cotton. However, in the middle 1980's, a major manufacturer of men's casual pants introduced a 100% cotton product which claimed to be wrinkle free. This manufacturer applied older chemical technology with newer methods of process control and process regulation to impart a certain degree of wrinkle resistance (panel smoothness) and crease retention (the ability to hold a crease after washing and wearing) to men's casual pants that were 100% cotton. At first consumers did not understand the 100% cotton and wrinkle free tags on a pair of pants because they were thought of as mutually exclusive terms. However, after several years of successful marketing of the product, wrinkle free cotton apparel has exploded into the marketplace, especially in menswear casual pants, and has become not only a product enhancement, but is now an expected feature in a high quality men's casual pant.



Reprinted from Proceedings of the 1997 Beltwide Cotton Conferences pp. 706 - 708
©National Cotton Council, Memphis TN

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Document last modified Sunday, Dec 6 1998