The Master Marketer Program combines three successful concepts, intensive education, the Master Volunteer and marketing clubs. Producers are trained in advanced risk management and marketing techniques through an intensive 64 hour program and then extend that knowledge to other producers through marketing clubs. Based on the results of the 1996 pilot program in Amarillo and the early registration in the 1997 Lubbock effort, the Master Marketer Program is a huge success. Producers attending the course expect their bottom line will be improved substantially. The marketing clubs that have been started and will be started can only enhance the positive impact the Master Marketer Program has had.