Cleaning, drying and ginning of cotton cultivars on conventional ginning equipment produces commercially useful information for comparative purposes. Evaluation of numerous cultivars grown near Stoneville, MS, on two soil types indicated substantial differences between the cultivars in terms of monetary returns to the farmer and fiber properties important to the textile industry. Gross monetary returns ranged from $227 to $590.94 per acre. Classers' color was generally Middling grade but leaf ranged from 1.3 to 3.3. The number of neps ranged from 190 to 396 per gram of lint. The number of seed coat fragments ranged from 34 to 120 per 3 grams of lint. The short fiber content by weight ranged from 4.9% to 12.5%. Unfortunately, the "best" characteristics were not all present in the cultivars that yielded the highest monetary return. These results indicate the potential for improving cotton fiber quality parameters.