Today's Cotton Newsline is 3 cuts. All cuts are Rob Miller, Global Marketing Director for Cotton Council International.
Suggested Introduction 1:
The Cotton LEADS™ program, launched in 2013 to demonstrate responsible growing practices for cotton, has attained more than 200 partners across the global cotton textile supply chain. The first phase of the Cotton LEADS™ program was aimed at raising awareness of the significant environmental gains already achieved by cotton growers in Australia and the United States and their commitment to continual improvement. Today, Rob Miller, Global Marketing Director for Cotton Council International, joins us to give an update on some of the new partners to sign on to the program.
Suggested Introduction 2:
One of their most recent partners to sign on was Target.
Suggested Introduction 3:
Miller explains how Cotton LEADS works with brands and retailers.