Broadcast Newsline: September 30, 2011

The Cotton Foundation VISION 21 Project is funded by Monsanto and John Deere. The project included the participation of the National Cotton Council, Cotton Council International and Cotton Incorporated.

This week's Cotton Newsline is 4 cuts.All cuts are Bill Norman, Vice President of Technical Service for the National Cotton Council.

Suggested Introduction 1
The Cotton Foundation VISION 21 Project is funded by Monsanto and John Deere. The project included the participation of the National Cotton Council, Cotton Council International and Cotton Incorporated. Bill Norman, Vice President of Technical Services says the project addresses three areas of research - logistics, consumer demand, and sustainability.Norman says the completion of a comprehensive life cycle inventory and life cycle analysis of cotton products addresses the sustainability portion of the research. The Life Cycle Inventory portion was managed by PE International.

Suggested Introduction 2
Norman says developing the Life Cycle Inventory involved looking at energy use, water use, impacts on the environment, greenhouse gas development and areas used to measure environmental footprint.

Suggested Introduction 3
Norman says the Life Cycle Analysis is cotton-centric, meaning it does not compare the environmental impact of cotton to competitive fibers.

Suggested Introduction 4
Norman says the LCI data collection and LCA modeling were spearheaded by PE International and adhere to the International Organization for Standardization's ISO-14040 standard.

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