This week’s Cotton Newsline is 4 cuts. All cuts are Mark Messura, Senior Vice President of Global Supply Chain Marketing for Cotton Incorporated.
Suggested Introduction 1:
There are several challenges for cotton, both in existing markets and new markets. Mark Messura, Senior Vice President of Global Supply Chain Marketing for Cotton Incorporated, says the largest established market for cotton is apparel.
Suggested Introduction 2:
Messura says that Cotton Incorporated continues to push for increased cotton use in new categories of apparel such as performance apparel.
Suggested Introduction 3:
Messura says there are three ways cotton competes with synthetic fibers.
Suggested Introduction 4:
According to Messura, Cotton Incorporated is looking at several non-traditional market ideas for cotton.