This week’s Cotton Newsline is three cuts. All cuts are Bill Winburne, president of the American Cotton Shippers Association.
Suggested introduction cut one:
U.S. cotton is extremely marketable to foreign and domestic customers, says Bill Winburne, president of the American Cotton Shippers Association. U.S. cotton’s reputation for having the most advanced classing, packaging, storing and distribution systems is the first of many distinct advantages buyers obtain when working with U.S. cotton
Suggested introduction cut two:
Winburne thinks U.S. cotton is extremely marketable because it is not a single-growth market.
Suggested introduction for cut three:
Winburne attributes Cotton Council International’s push-pull strategy for U.S. cotton overseas as another key ingredient for successful marketing.
