The boll weevil (Anthonomus grandis Boheman) is an important pest problem in cotton (Gossypium hirsutum L.) production. Cotton growers in Tennessee are implementing an area-wide insect management program to eradicate the boll weevil. Data reported by a subset of producers in a 1997 mail survey were used to evaluate southwest Tennessee farmers’ willingness to participate in a boll weevil eradication program. A logit model was used to evaluate the factors that influence farmers’ willingness to participate. Producer age, high boll weevil populations in 1995, and eradication program education presentations were significant and positive factors in determining producer willingness to vote for the program. The importance of information from newspaper/magazine articles had a significant, negative influence on willingness to participate. Boll weevil eradication program education presentations had the most significant influence on a farmer’s willingness to participate in the program.