Georgia cotton producers have not been satisfied with their past marketing efforts. Marketing problems arise because producers lack the expertise, priority, or time to price their cotton at acceptable levels over time. This paper describes how one group of Georgia cotton farmers are realizing the benefits of vertical integration in cotton marketing. After evaluating their marketing alternatives, these innovative farmers chose to form a cotton marketing association. Discussed in this paper are the steps this group took in forming the association, their experience, and the mechanics of how it operates.