The U.S. textile industry is undergoing dynamic changes through the advent of increased competition from other countries. This is challenging the industry to become increasingly competitive with spinning mills from Asia, South and Central America, and Europe. Traditional processes are being thought over and improved, including the business relationships of buyer and seller. The advent of new technology in the cotton gin to monitor and control its process is providing growers with additional tools to market raw material to cotton spinners. In turn, spinning mills are discovering the added value of custom ginned fiber according to predetermined specifications. This paper will focus briefly on key problems faced by spinning mills today and what can be done by the grower/ginner to meet these needs.